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Posted on October 14, 2009. Filed under: Uncategorized | Tags: broadcast reach and frequency, broadcasting on Facebook, broadcasting on Twitter, faberge shampoo, fabrege shampoo, Facebook, frequency of updates, reach and frequency, social media, Social Media Marketing, twitter, updates, womm, womm marketing |
Traditional media concepts of Reach and Frequency apply very well to Twitter, Facebook and other social media platforms.
I’ve been studying social media accounts for some time now and the similarity between broadcasting ontraditional media and social media platforms Twitter and Facebook:
Those who Update or Tweet often, get more Friends and Followers. (Reach)
Those who have more [...]
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Posted on June 19, 2009. Filed under: Uncategorized | Tags: copy, copywriting, copywriting for the web, corporate copy, internet marketing, marketing content, marketing copy, SEO copywriting, website copy, website copywriting, website design, website marketing, writing copy for websites, writing for the Internet |
It happens every day. A copywriter creates beautiful, compelling marketing copy that is then pushed through the corporate review process…first to the marketing manager, then to the director, then to the VP, possibly the company president, back through another round of edits and then it is presented to the website designer or webmaster to be pasted [...]
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Posted on June 14, 2009. Filed under: Uncategorized |
I’ve just returned from a week-long trip to Ireland with a luxury-travel client. The trip was full of introductions, casual conversations, formal dinners, sales presentations and lots of informal interaction.
In a down economy, or in the height of economic growth, it is still people who make decisions about what consultants, companies or vendors they will [...]
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Posted on March 27, 2009. Filed under: Uncategorized | Tags: karner blue marketing, Rebecca Murtagh, share to twitter, share to twitter button, social marketing, social marketing on twitter, social media, twitter, twitter for business, you tube, you tube and twitter, you tube for business, youtube |
A “Share to Twitter” button on You Tube…now this is really getting exciting!
You Tube made this announcement just a few hours ago, and this is going to be big…really big!
If you are on Twitter you already understand the viral nature of this social site. In case you haven’t already joined the Twitter phenomenom (and if not, [...]
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Posted on March 9, 2009. Filed under: Uncategorized | Tags: optimization, search engine optimization, seo, seo advice, seo best practices, seo consultant, seo maintenance, seo services, seo tips |
It never fails…we achieve top Google rankings for a client and they suddenly decide they no longer need SEO…when really, they need to be diligent with their SEO efforts more than ever…here’s why:
1. Search Algorithms Change
It is inevitable that the algorithms that determine who gets #1, #2, #3 rank position will change…frequently and without notice. If [...]
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Posted on February 4, 2009. Filed under: Search Engine & Internet Marketing, Search Engine Optimization and Rank Positioning, Uncategorized | Tags: algorithms, search algorithms, search engine optimization, search engines, seo |
Algorithms…search engines are built upon them…SEO practitioners fear and study them…and inevitably, every person who touches the internet is affected by them.
Here are a few realities about search engine algorithms for those who don’t know and were afraid to ask…
1. Search engine algorithms are extremely sophisticated.
Ok, to brilliant mathematicians, geeky (I say with affection) programmers, [...]
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Posted on November 13, 2008. Filed under: Uncategorized | Tags: buy seo services, buying seo, search engine design, search engine optimization, seo, seo consultants, seo design, seo designers, seo firms, seo site design, seo tips, seo training, understand seo, web design, web developers, Website Design and Development, website designers, website optimization, website redesign |
Does your website designer, developer or webmaster really understand SEO?
Truth is, most website designers and developers do not understand SEO very well at all. They may not admit this to you, but most of them are brutally honest with me. Over the past decade or so, one thing has become crystal clear….many of even the most sophisticated national level [...]
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