Justifying Twitter and Social Media to the Corporate Skeptic
Social media platforms like Twitter, Facebook, LinkedIn and others are often dismissed as trivial pursuits by corporate executives and business marketers…but would they consider $3 million dollars in revenue trivial?
Dell Generates $3 Million Dollars in Sales From Twitter
In June 2009 Dell reported that they’d earned $3 million in revenue from the microblogging social media website Twitter. How can a site that only allows messages of 140 characters or less pack such a wallop for the PC manufacturer?
Dell reported they were able to use Twitter to post coupons, announce new products and drive traffic to the outlet store. Now this didn’t happen overnight. However if you are wondering if now is the time to get serious about marketing on social media, consider this:
- It took 18 months for Dell to sell their first $1 million from Twitter.
- From January to June 2009, they generated $1 million dollars.
- Dell generated an additional $1 million from people who clicked from Twitter to Dell Outlet, then to Dell.com and made a purchase.
Click to Read the Rest of the Story . . .>
Learn more about the demographics of Twitter here:
Making the Case for Marketing to Baby Boomers on Twitter
To learn more about Social Media Marketing,
visit our FREE Social Media Marketing Guide
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Rebecca Murtagh as “Virtual Marketer” on Twitter
Karner Blue Marketing Twitter Account
It is hard to convince businesses the value of being on a social network these days. They seem to only see it as something high schoolers play games on or meet their next boyfriend. Thanks for this info… very helpful.
Jessica Deal
September 24, 2009
I don‘t know If I said it already but …Hey good stuff…keep up the good work!
I read a lot of blogs on a daily basis and for the most part, people lack substance but, I just wanted to make a quick comment to say I’m glad I found your blog. Thanks,)
…..Frank Scurley
Frank Scurley
October 16, 2009
Awesome blog!
I thought about starting my own blog too but I’m just too lazy so, I guess I‘ll just have to keep checking yours out.
LOL,
Savannah
October 17, 2009
[...] Twitter is more than a fad. Dell has reported 6.5 million dollars in revenue from Twitter alone. [...]
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