Low Cost Method Helps Search Engine Rankings

Posted on April 3, 2008.

You’ve probably invested significant time, money and energy into your website design, content, graphics and programming. Once truly search engine optimized, your website in essence “validates” itself to Google and other search engines every time visitors click.

You then want to increase qualified traffic to your website. One of the easiest and most powerful ways to drive traffic to your website is to invite your email list to visit your website.

Of course, this requires that you have a list to market to. I’m not talking about an email list you’ve purchased, swiped (which is a big no no) or borrowed from outside parties, I’m talking about your own, proprietary opt-in email list.

Conventional wisdom is that it can sometimes take months, even years, to build a quality, qualified email list for your business. But this is no longer true!

Shannon Cherry, the most internet savvy publicist I’ve ever met, has mastered the practice of list-building. I’ve witnessed her legitimately build a quality, targeted, permissioned list by thousands of individuals in less than 48 hours, proving that building a list for your business can be achieved in short order. (She is currently offering a class to share her method to build your business email list).

The key is then to leverage your new email list to drive qualified visitors to your “search engine optimized” website.

This winning combination presents an easy, low-cost way to improve search engine rankings over time. It won’t replace methodical website-wide SEO, but it can be a low-cost, high-impact method that any business can benefit from.

So, get out there, build your list, and drive traffic to your OPTIMZED website!

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