Comments on: The Bitter Truth About “Optimization” by Most Website Vendors. http://karnerblue.wordpress.com/2008/03/10/the-bitter-truth-about-optimization-by-most-website-vendors/ Day to day experiences, rants and raves from a veteran SEO search engine optimization, & Internet marketing pro. Sat, 17 Oct 2009 05:48:05 +0000 http://wordpress.com/ hourly 1 By: Erick Zegeer http://karnerblue.wordpress.com/2008/03/10/the-bitter-truth-about-optimization-by-most-website-vendors/#comment-131 Erick Zegeer Wed, 22 Apr 2009 03:44:43 +0000 http://karnerblue.wordpress.com/?p=13#comment-131 I think your article is somewhat insightful, although you make a few absolute statements that I have found over the years to be not totally accurate. Firstly, while SEO customers may not know what keywords will work best, most owners who are in business have a good idea of their target audience, so rather than say don't engage with someone who asks for keywords you want to rank for, I think it is imporntant that we says, make sure your SEO firm asks who are your target customers. While I have a good idea by reading site content and doing industry research I cannot ever claim to know as much as the person who built the business. Secondly, SEO is not the end all be all, for new websites, and old Google AdWords is probably the best tool to drive targeted traffic to a site, and allows for statistical analysis to make further site improvements so you can increase conversion rate, so when you do rank organically you already have a site that works. I tell my clients, if you want 1000 visitors to your site each day no problem, but if you want 200 customers a day, we are going to need to work. Bottom line the "New School" Internet Marketing firms who have been in the game as long as I have know that traffic is easy to get, I can do that in my sleep, but I prove my worth by getting the conversion rate up into the double digits. Anyone can create and AdWords account and spend $300 per day and get traffic, but few of us can track it and make educated changes to turn the money into profit. Overall good points though. I think your article is somewhat insightful, although you make a few absolute statements that I have found over the years to be not totally accurate.

Firstly, while SEO customers may not know what keywords will work best, most owners who are in business have a good idea of their target audience, so rather than say don’t engage with someone who asks for keywords you want to rank for, I think it is imporntant that we says, make sure your SEO firm asks who are your target customers. While I have a good idea by reading site content and doing industry research I cannot ever claim to know as much as the person who built the business.

Secondly, SEO is not the end all be all, for new websites, and old Google AdWords is probably the best tool to drive targeted traffic to a site, and allows for statistical analysis to make further site improvements so you can increase conversion rate, so when you do rank organically you already have a site that works. I tell my clients, if you want 1000 visitors to your site each day no problem, but if you want 200 customers a day, we are going to need to work.

Bottom line the “New School” Internet Marketing firms who have been in the game as long as I have know that traffic is easy to get, I can do that in my sleep, but I prove my worth by getting the conversion rate up into the double digits.

Anyone can create and AdWords account and spend $300 per day and get traffic, but few of us can track it and make educated changes to turn the money into profit.

Overall good points though.

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